WELCOME!
I’ve teamed up with global brands to build bold, strategic campaigns and drive impactful brand development - and I love every part of the process.
Dive into a few select case studies that show what I bring to the table. Enjoy!
Brand relaunch
Category: Sporting goods / Retail / Biking
Brand: Sportsmaster Group – Stern
Challenge: Shift brand perception from budget-friendly to lifestyle-forward and high quality.
What I Did: Brand strategy, target audience insights, messaging, campaign planning, creative briefs, and full-funnel integrated marketing—across TV, digital, social, radio, OOH, POS, activations, and more.
The Fun Part – Results: Brand Health Tracking showed a major lift in how people viewed Stern—especially around reliability, quality, and innovation. Oh, and sales? Up 34%. Not bad for a brand once seen as “just another bike.” 🚴♂️💨
Image Campaign
Social Media Video - "In the Air"
Social Media Video - "Malibu"
Social Media Video - "Rocky Peaks"
Manchester United F.C. partnership
Category: Telecommunications
Brand: VEON – Beeline
Challenge: Boost brand awareness and trust by teaming up with the world’s most iconic soccer brand. (Yes, that one—Manchester United.)
What I Did: Led negotiations with Manchester United F.C., uncovered audience insights, crafted the communication strategy, and drove integrated campaigns from brief to execution—across TV, digital, social, radio, OOH, POS, packaging, activations, and more.
The Fun Part – Results: Over 2 million YouTube views, a major lift in brand metrics like trust and brand attractiveness, and a 23% sales increase.
Turns out, putting the world’s most passionate fans together works wonders. ⚽📶🔥
Co-branded Teaser
Co-branded Promo Campaign
"Win a Trip to Manchester" Campaign
Fitness brand launch
Category: Sporting Goods / Retail / Fitness
Brand: Sportsmaster Group – Demix
Challenge: Elevate a private label into a top-tier fitness brand across Europe and Asia—trusted, recognized, and ready to compete with the best.
What I Did: Led market research, competitive analysis, and audience insight development to shape brand strategy, messaging, and campaign planning. Drove integrated marketing and digital content across TV, social, digital, OOH, radio, POS, activations, and more.
The Fun Part – Results: Demix became the 3rd most recognized brand in the fitness category—right behind Nike and Adidas—with the highest brand awareness among private labels in target markets. From private label to power player. 💪🏽📈
After Repositioning
Before Repositioning
Brand Launch in SEA
Category: Telecommunications
Brand: VEON – Beeline
Challenge: Launch a bold, global telecom brand in Southeast Asia—and make it feel local, fast.
What I Did: Led market research, competitive analysis, and audience insights to adapt and localize the brand strategy. Shaped messaging, creative briefs, and executed fully integrated campaigns across TV, digital, social, radio, OOH, POS, packaging, activations, and more.
The Fun Part – Results: In just 3 months, Beeline hit 1 million subscribers and reached an 83% brand recognition benchmark. The campaign was featured in the BrandZ Top 100 Most Valuable Global Brands, and took home “Brand of the Year” and “Best Campaign” honors. Not bad for the new kid on the block. 🌏📱🏆
Teaser Campaign
Product Campaign
Product Campaign
Viral Video
2014 Winter Olympics
Category: Sporting Goods / Retail
Brand: Sportsmaster Group – Sportsmaster
Challenge: Leverage the world’s biggest winter sports stage to boost brand awareness and trust across key markets.
What I Did: Led negotiations with the IOC, developed audience insights, and shaped a full communication strategy and campaign—from messaging and creative briefs to integrated executions across TV, digital, social, radio, OOH, POS, activations, and more.
The Fun Part – Results: The Brand Health Tracking report showed major lifts in awareness, recognition, loyalty, and trust—plus a perfect score in brand attribution. Every single Winter Olympics-branded product? Sold out across 475 stores. Gold medal branding. 🥇❄️🛍️
